Rankings

Best value places to live in the UK 2026

Where is the most affordable place to live in the UK? We rank the most affordable areas by what percentage of average earnings goes to rent and council tax. The lower the percentage, the further your salary stretches. In Dumfries and Galloway, just 27.7% of average earnings goes to essential housing costs. This ranking is based on a single person earning the area's median salary, renting a one-bedroom home, and paying council tax at Band D with the 25% single occupier discount. Your affordability will differ based on your household size, income, and housing situation — explore individual area profiles for a fuller picture.

Data last updated: 13 May 2026

This table ranks areas by what percentage of average earnings goes to rent and council tax combined. A lower percentage means more of your salary is left after paying essential housing costs. You can search for a specific area, filter by region, or click any column header to sort by rent or earnings instead. Click any area name to see its full cost of living profile.

This is one of the more useful rankings on the site because it combines two things: how much people earn in an area and how much it costs to live there. An area might have very low council tax but also very low earnings, which would not make it good value.

A closer look at the top 10

Scotland dominates the top of this ranking in a way it does not dominate almost any other. Seven of the ten best-value areas are Scottish: Dumfries and Galloway (27.7%), North Ayrshire (27.8%), South Ayrshire (28.4%), the Shetland Islands (28.5%), East Renfrewshire (28.9%), East Ayrshire (29.2%) and the Orkney Islands (32.6%). The pattern is the same each time: average one-bedroom rent between £550 and £830 a month paired with average earnings of £29,000 to £40,000.

That combination is what the affordability score is designed to spot. High earnings alone do not qualify, and low rent alone does not either. Dumfries and Galloway leads the table because its £554 average rent is unusually low even for Scotland, while the £29,649 average salary is high enough that the combined bill only eats around 28% of gross pay.

The three non-Scottish entries in the top 10 are Cumberland in the North West (30.8%), Powys in Wales (32.4%) and Hartlepool in the North East (32.6%). All three follow the same rural, low-rent, moderate-earnings pattern. There is no southern English area anywhere near the top 10; the closest is much further down the table, because South East rents pull the ratio up faster than local salaries can compensate.

This ranking is one useful lens, but it is not the whole picture. It does not factor in energy, groceries, travel, or how easy it is to reach a big-city job market from a rural authority. It captures how far a local salary stretches against local housing costs, which is the single most important number for most people, but the trade-offs are worth checking on the individual area profiles.

Key findings

  • Dumfries and Galloway is the most affordable area: rent and council tax take just 27.7% of average earnings.
  • 7 of the top 10 most-affordable areas are in Scotland.
  • The ranking includes 348 areas where rent, earnings and council tax data are all available.
  • In Kensington and Chelsea, 96.1% of average earnings goes to rent and council tax - the least affordable place on the list.

Methodology

The affordability score is calculated as: (average monthly rent + monthly council tax Band D) divided by average monthly gross earnings, expressed as a percentage. A lower score means housing costs take up less of your income. Rent uses the ONS Price Index of Private Rents (PIPR) latest month; council tax is the 2026-27 Band D figure inclusive of all major precepts; earnings are the ONS ASHE median annual gross. The ranking is limited to the 348 areas where all three inputs are available. The score is based on a single person earning the area's median salary, renting a one-bedroom home, and paying council tax at Band D with the 25% single occupier discount — your own affordability will differ based on household size, income and housing situation.

Read more about our data sources and approach on the About page.

Frequently asked questions about the most affordable places

Use this research

Journalists, researchers and bloggers are welcome to cite and share this analysis. Please include a follow link back to this page when referencing our data. For bespoke analysis, expert comment, or high-resolution graphics, get in touch via our press office.

Data on this page is sourced from: ONS Price Index of Private Rents (PIPR), Scottish Government Private Sector Rent Statistics, ONS Annual Survey of Hours and Earnings, ONS / HM Land Registry House Price Statistics, and MHCLG / Scottish Government / Welsh Government council tax data. All data is published under the Open Government Licence.